Every single day editors reject and discard press releases because they are guilty of making these five worst mistakes. Are you equally guilty or are you one of the 5% that succeed?
Nothing but a sales pitch - This in my mind is the worst offence as the last thing I wanted to see as an Editor was a sales or marketing pitch masquerading as a news story. Its trying to cheat the system and results in immediate rejection of that release " and probably every future one you submit as well.
The wrong people write it - I hate press releases that are by PR folk as they typically have one thing in common they know so very little about the service or product that they are describing that it shows. This phenomenon is so much worse if you are a tiny company hiring a third party PR company.
Dont do it - There are those that have great stories to tell of innovative products or great services but keep them to themselves as they never release a press release. There can be many reasons for this and one may be because perhaps they dont realise that a press release is both one of the most effective forms of internet marketing but also one of the most cost effective. The worst and most common reason is that they feel that a press release is just for the big companies with big PR departments and not for them.
Spend a fortune for nothing - Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.
Fake it - No matter how easy or convenient it could be you should never bend the truth to make a better story for your press release. Nor should you copy or plagiarise content published by others as you will be found out.
Nothing but a sales pitch - This in my mind is the worst offence as the last thing I wanted to see as an Editor was a sales or marketing pitch masquerading as a news story. Its trying to cheat the system and results in immediate rejection of that release " and probably every future one you submit as well.
The wrong people write it - I hate press releases that are by PR folk as they typically have one thing in common they know so very little about the service or product that they are describing that it shows. This phenomenon is so much worse if you are a tiny company hiring a third party PR company.
Dont do it - There are those that have great stories to tell of innovative products or great services but keep them to themselves as they never release a press release. There can be many reasons for this and one may be because perhaps they dont realise that a press release is both one of the most effective forms of internet marketing but also one of the most cost effective. The worst and most common reason is that they feel that a press release is just for the big companies with big PR departments and not for them.
Spend a fortune for nothing - Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.
Fake it - No matter how easy or convenient it could be you should never bend the truth to make a better story for your press release. Nor should you copy or plagiarise content published by others as you will be found out.
About the Author:
I gained a unique view of press releases as I used to reject 95% of them when I was a magazine Editor. Now I have released the Press Release Video Course to help you enjoy press release successand the Free Press Release Distribution Software help your distribute your release to 10 sites for zero cost!!
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